VW Dune Buggy Concept: Where EVs & The 1960s Meet


  • VW’s concept is inspired by the American buggies from the 1960s and ‘70s.
  • This modern Dune Buggy showcases the flexibility of VW’s latest EV platform.
  • It doesn’t look like a production version is comming but we won’t give up hope.

When I first saw the pictures of the VW Dune Buggy, I thought it was a prop for some upcoming sci-fi movie. Tron II – Electric Tron-a-Loo or something. But no, VW is serious. Or as serious as you can be with a show car. Which is what the Dune Buggy is. You’ll be able to see it at this year’s upcoming Geneva show.

Oh, did I mention it’s an EV?

Planning Ahead

VW is serious about their electric vehicle ambitions. They have to be. Since that diesel-gate debacle pretty much rang the death knell for consumer diesels, VW knows it has to go somewhere non-ICE. So get ready for EV (almost) everything from Der Peoples Kar. So, as strange as it may seem, VW is pretty serious with an off-road EV.


There were little vans, Porsche-like speedsters, crazy race-car-looking things, and of course, endless variations on the #DuneBuggy.
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Home-Brewed Concoctions

Funny thing is, the original dune buggies back in the 1960s weren’t VW products. They were cobbled-up, home-brew specials made from Beetle parts, not direct from the factory. As I recall, it all started with this guy named Bruce Meyer. Although generically referred to as “dune buggies,” his was officially dubbed the “Meyer Manx.” The Manx was the original seed for seemingly endless “specials” made on Beetle platforms. There were little vans, Porsche-like speedsters, crazy race-car-looking things, and of course, endless variations on the Dune Buggy.

But how could there not be? It was the 60s! The Beach Boys! Frankie & Annette! Ride the Wild Surf! Dick Dale! Greg Noll! This was a vehicular manifestation of the collective need of every teenager not to live in Iowa and get to the beach.

Blast From The Past

And have you ever driven one of these things? They’re a total hoot. No doors, no roof; they weigh next to nothing and the suspension is robust enough to handle (literally) bounding over dunes. Of course, those are also the biggest flaws. They make perfect sense getting from Hermosa Beach down to Rincon to catch a better swell, but commuting from Joliet into Chicago for a client meeting in February?

Just like the originals, this Dune Buggy has no fixed roof or conventional doors, and the open side sills dominate the overall look. The wheels and off-road tires are large and borderline goofy and cartoon-like.

Photo: Volkswagen of America, Inc.

Showcasing New Platforms

Unfortunately, they’re not going to make a production version of the thing (although that would be rad). Like I said, they are serious but in a different way. What this actually allows is for VW to show off their engineering skill with regard to future EV platforms. This Dune Buggy concept is based on VW’s modular electric drive matrix, or “MEB.” The idea is to demonstrate how multifaceted and flexible this new platform is.

The Dune Buggy is VW’s way of saying, “Look at our MEB. It works in trucks, it works in cars, and you can even have fun with it!” And that’s a very smart move. Nobody is going to buy an EV to show they are more hair-shirt than thou. Then VW says this: “The new MEB concept vehicle shows that this fully electric platform can be used for more than just large-scale series production models. Like the Beetle chassis of yesteryear, the MEB has the potential to facilitate the development of low-volume niche vehicles.”

That sounds like a major corporation egging us on to take this platform and mess around with it as we see fit. Now doesn’t that sound like fun?

Global Appeal

Worldwide, around 250,000 vehicles were built as one-offs or at low volumes through the 1980s. I’m assuming they mean Beetle-based stuff, so VW gets a solid two-base hit. One, they show off their upcoming MEB electric vehicle platform, and two, they hint at releasing it to the hardcore gearhead shade-tree tinkerers out there.

VW Dune Buggy In Person

Anyway, I’d love to stay and talk, but I heard there’s a big swell heading for Steamer Lane, so I gotta run. In the meantime, you can catch the Dune Buggy in person during the Geneva Motor Show which begins on March 7th. Later brah!

Tony Borroz has spent his entire life racing antique and sports cars. He is the author of Bricks & Bones: The Endearing Legacy and Nitty-Gritty Phenomenon of The Indy 500, available in paperback or Kindle formatFollow his work on Twitter: @TonyBorroz

Photos & Source: Volkswagen of America, Inc.



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